Google Tag Manager Access Simplified: Your 2024 Guide to Granting and Receiving Permissions
What is Google Tag Manager?
Ever wondered how to effortlessly manage your website's tags? Enter Google Tag Manager. This powerhouse tool is all about optimizing your site's performance by managing tags - those crucial snippets of code that track user behavior on your site or mobile app. It's not just about tracking, though. Google Tag Manager is a game-changer for understanding your advertising ROI, deep-diving into analytics, and gathering valuable user insights. In short, it's your secret weapon for website optimization.
Prefer a video explanation? Check out Leadsie's handy guide below!
Why Do You Need to Give or Request Access to Google Tag Manager?
Picture this: you've got a top-notch marketing agency or a skilled freelancer turbo-charging your website's paid traffic and marketing. But here's the catch: they need the keys to your Google Tag Manager kingdom to make magic happen. That's right, access to your Google Tag Manager account is a must.
In the first part of this article, we're diving into the nitty-gritty of how to hand over the reins of your Google Tag Manager to someone else, right from your own account.
The second part? It's all about empowerment for marketing agencies and freelancers. We're talking about how you can smoothly request access to your clients' Tag Manager accounts.
1. How Can You Share Access to Your Google Tag Manager Account?
1. Start your journey at tagmanager.google.com. This is your command center.
2. You'll land on the overview page showing all accounts you have access to. No account yet? You'll see a screen prompting you to set one up.
You'll need to set up a new Google Tag Manager account for your website or app.
- If you have an existing account, click on the little cog in the top right-hand corner of the screen for the account you want to give access to.
- Under user management, you're in control to add users to the account or container you're granting access to.
- Got admin permissions? Click on the blue + symbol in the top right corner and select 'Add User'.
- Just type in their email address.
- Decide on the account permissions you want to grant them and which containers they'll have access to.
- They'll confirm the invitation by logging into their own Google Tag Manager account.
2. How to Request Access to Google Tag Manager as an Agency or Freelancer?
Here's a head-scratcher: Google Tag Manager doesn't offer a direct way for agencies or freelancers to request access from clients within the platform. A bit of a puzzle, right?
But here's the good news: We've got a slick workaround for you.
Enter Leadsie. It's like your personal access genie. With Leadsie, you send a customized link to your client. They click, log in to their Google account, and voilà – you get the access you need, no sweat.
Behind the scenes, Leadsie works its magic, seamlessly adding you as a manager to the account.
And it gets better – with Leadsie, you can request access not just to Google Tag Manager, but also to Google Ads, Analytics, and even Google Business Profile (yep, the artist formerly known as My Business).
Managing multiple client assets? Leadsie's got you covered. With just one link, you can gain access to their Facebook pages, Facebook Ad accounts, and even Instagram.
Want to revolutionize your client onboarding? Make it a breeze with Leadsie. Give it a whirl – the first 14 days are on Leadsie.
Ready to streamline your workflow? Start your 14-day trial with Leadsie today!