Google Analytics Access: Streamlined Process Unveiled!
Harness the Power of Google Analytics to gain profound insights into your website's performance and user behavior. If you haven't jumped on board with Google Analytics yet, it's high time you set up your account!
In all likelihood, more than one member of your team will require access to your Google Analytics account.
But how do you go about requesting access to Google Analytics or providing user access to your team members, partners, or agency?
We've got you covered. In this guide, we'll break down the process step by step. Plus, we'll introduce a nifty hack (hint: Leadsie) that simplifies the access request and permissions management process, making it easier than ever!
Prefer a video tutorial? Check out the video below:
Unlock the Power of Google Analytics
Google Analytics is your gateway to a treasure trove of insights about your website's performance.
With GA, you can track user behavior in exquisite detail and gain profound insights into your customer base. Leveraging the data provided by Google Analytics, you can supercharge your marketing campaigns, drive up website traffic, bolster your SEO efforts, and slash your site's bounce rate.
Here's the best part—it's both free and incredibly user-friendly. Google Analytics stands as one of the most potent tools at your disposal for gaining in-depth knowledge about how users interact with your online business.
Why Grant Access to Google Analytics?
Whether you're outsourcing your analytics tasks to an agency or have an in-house team member needing site data for reporting and deep analysis, providing access to your Google Analytics account is essential.
With access to your Analytics account, individuals can perform actions like connecting your Google Ads with Google Analytics. Such integrations prove invaluable in assessing the effectiveness of your ad spending.
You can grant access to new users manually within your Google Analytics account or opt for the streamlined process via Leadsie.
Jump to the end of this article if you're looking for the quickest and simplest method to request access to Google Analytics.
Understanding Google Analytics Permissions
When you grant access to your Google Analytics account, you have the flexibility to choose from the following permission levels:
- Administrator
- Editor
- Marketer
- Analyst
- Viewer
Understanding the Distinction Between Account and Property Access Management in Google Analytics
In the latest version of Google Analytics, GA4, when you grant access to another user, you'll have the option to choose between Account Access Management and Property Access Management.
But what sets these two apart?
Account Access Management
This represents the highest level of permissions you can grant, allowing someone to access, add, or delete all websites linked to your analytics account.
Granting account-level access provides the user with the ability to edit permissions at both the account and property levels. Therefore, it's advisable to exercise caution when granting full user permissions.
Property Access Management
Property Access Management, on the other hand, focuses on user management and is typically the choice for agencies or partners.
At this permission level, users can set up integrations and tracking, which often suffices for their needs.
How to Grant Google Analytics Access via the GA Dashboard
If you want to provide access to your Google Analytics to a new user, you must ensure that you have administrative privileges for the account.
Once that's confirmed, here's how you can grant access to someone via your Google Analytics dashboard:
- Login to your Google Analytics account
- Click on "Admin" in the bottom left-hand corner
2. Click "Account Access Management" or "Property Access Management" depending on the level of permission you want to grant (see above for explanation on the difference)
3. Click the Blue + symbol in the top right corner and select "Add Users"
4. Enter the email address of the user you want to add. You can then select the permissions you want to grant that new user, including Analytics administrator, editor, analyst, or viewer.
5. Click "Add" in the top right-hand corner.
The person you want to give access to will receive an email with a link they can click on. They will need to log in to their Google Account and should then have immediate access to the permissions you granted them.
How to Modify User Permissions in Google Analytics
- Follow the same steps as mentioned above
- Instead of selecting "Remove access," click "View user's account details"
Choose the new role you wish to assign to the user
Click "Save"
The user will receive a notification confirming the update to their permissions.
How to Request Access to a Google Analytics Account
Requesting access to your clients’ Google Analytics accounts directly through Google Analytics isn't currently possible.
If your clients share a report or data from their GA account with you, you can initiate access by clicking on "Request Access" in the email you receive. They can then grant you access to view specific page data using the process outlined above.
However, please note that full access to your client's Google Analytics dashboard won't be available using this method.
Your client will need to navigate the process of granting you access, specifying your email account, determining which accounts and permissions to provide you, which can be time-consuming during client onboarding.
Leadsie offers a solution to this challenge. You can send your client a Leadsie request access link, enabling them to log into their Google account. Once logged in, they can quickly grant you the necessary access to manage their account with just a few clicks.
Furthermore, with Leadsie, you can also send access requests for Google Ads, Google Tag Manager, Google My Business, and Facebook assets, all using the same convenient link.
How to Request Access to Google Analytics Using Leadsie
Are you seeking a swift solution to access your client's Google Analytics Account and put an end to the time-consuming back-and-forth for admin rights?
The simplest way is with Leadsie.
Leadsie streamlines the process, granting you access to your client's GA with just a few clicks, eliminating the need for them to navigate Google Analytics directly. This convenience extends to mobile devices, making it even more accessible.
To gain access to Google Analytics using Leadsie, simply sign up and enjoy an unlimited 14-day free trial.
You can also leverage your Leadsie account to request access to your client's other marketing assets, including Facebook, Instagram, and TikTok.
Here's to permanently eradicating onboarding headaches.
