Easy Google Ads Account Access in 2024: A Guide for Agencies
Google Ads stands as an omnipotent advertising colossus, a lifeline for virtually all enterprises. This indispensable tool serves as the lifeblood for companies striving to connect with their coveted audience and orchestrate the symphony of sales.
As you navigate these digital waters, we surmise that your quest revolves around procuring the holy grail of Google Ads access. Fear not, for you are not the pioneer embarking on this expedition, nor shall you be the last.
The path to obtaining access might appear labyrinthine, but the art of bestowing the keys to your Google Ads kingdom is a straightforward endeavor, a task barely consuming a mere fraction of your valuable minutes.
Persevere, dear reader, for we shall soon unveil the arcane rituals of granting access to a Google Ads account. Furthermore, we shall navigate the uncharted waters of beseeching for access to this digital sanctum.
Fancy a shortcut through the labyrinth? Seek the most straightforward route to secure Google Ad Account access here.
If visual learning is your preference, feast your eyes on the instructional spectacle below!
Why Share Access to Your Google Ads Account?
There are numerous scenarios in which you might consider the imperative act of granting access to your Google Ads account. This decision often arises when you find yourself collaborating with a marketing agency, a skilled freelancer, or a seasoned consultant.
Many businesses opt to bring in industry experts to fine-tune their campaigns. Once access is conferred, these experts can work their magic, crafting, refining, and orchestrating Google Ad campaigns to usher in superior results.
Bestowing access offers a crucial advantage—it enables them to scrutinize and enhance your campaigns without the need to divulge your sacred login credentials (a practice we strongly discourage!).
Rest assured, when you extend access privileges, you retain full dominion over the permissions granted. Furthermore, you gain insight into every action undertaken by the invited party, all neatly cataloged within the confines of the history tab.
However, before you embark on this journey of access sharing, exercise discernment. Only entrust your account to individuals or agencies of impeccable trustworthiness. Take the time to configure the account access level permissions meticulously, safeguarding the sanctity and privacy of your Google Ads account.
Without further ado, let's dive into the process of sharing access to your Google Ads account.
How to Grant Access to Google Ads Accounts
Let's dive right into the process of granting access to your Google Ads account, straight from the comfort of your Google Ads account dashboard:
1. Begin by logging into the Google Ads account for which you intend to provide access.
2. Locate and click on "Tools and Settings" in the upper right-hand corner of the interface.
3. Opt for "Access and Security"
4. Now, look for the inviting blue + button and give it a click.
5. Enter the email address of the individual you wish to grant access to the account.
6. Take a moment to select the precise Google Ads permissions you wish to bestow upon them.
7. Now, take a deep breath and confidently hit SEND INVITATION
8. Your selected individual will promptly receive an email notification announcing their newly acquired access to the account. They'll simply need to click "ACCEPT INVITATION" to proceed.
Most agencies or partners typically prefer to establish a connection through a Google Ads Manager account (formerly known as an MCC). This approach entails granting access by accepting an invitation sent by your partner.
If you happen to be an agency or freelancer seeking to request Google Ads access, we've got some valuable insights for you!
Understanding the Distinction: Google Ads Account vs. Google Ads Manager Account
Before you embark on the journey of gaining access to your client's campaigns, it's essential to comprehend the pivotal difference between the two platforms where access requests are initiated.
The Google Ads Manager account caters to agencies and seasoned marketing professionals responsible for overseeing multiple accounts. Crucially, you can only initiate an access request for a Google Ads Account if you possess a Google Ads Manager Account (check out this comprehensive guide on setting up and leveraging an Ads Manager account).
Let's emphasize this point: a Google Ads Manager Account is DISTINCT from a standard Google Ads account.
If your arsenal consists solely of a run-of-the-mill Google Ads account, you're precluded from requesting access to another account. A Google Ads account is a standalone entity solely dedicated to managing your advertising endeavors.
On the other hand, a Google Ads Manager account is tailor-made for agencies and professionals who deftly navigate the management of multiple client accounts. It bestows upon you the power to oversee all your accounts seamlessly from a centralized hub.
Securing Access: How to Request Google Ads Account Access
If you find yourself in the role of managing Google Ads for a client, obtaining access to their account is the critical first step before diving into the intricacies of managing their advertising campaigns.
Your route to access is straightforward: request your client to grant you access directly. It's worth noting that you'll need their Google Ads account ID to proceed using this method.
Crucial Note: In case you don't encounter the options depicted in the screenshots below, it's indicative that you lack a Google Ads Manager account and should promptly create one.
Let's break down the steps to request access to someone else's Google Ads account:
Begin by navigating to your Google Ads Manager account.
1. On the right-side menu, locate and click "Settings"
2. Subsequently, click "Sub account settings"
3. Look for and click the blue "+ symbol" positioned beneath the words "Sub-account settings"
4. Select "Link existing account"
5. Enter your customer's Google Ads ID (often found in the top right corner of their Google Ads account)
6. Conclude by clicking "Send request" at the bottom of the page
7. Your client will promptly receive an email notification featuring an enticing "ACCEPT REQUEST" button, like so:
8. Your client should click "ACCEPT REQUEST"
9. This link will redirect them to Google Ads Manager, where they can proceed by clicking "Accept"
10. Thereafter, they must tick the box labeled "Grant access"
11. Your Manager account will be visible within the "Access & security" section of their Ads Manager Account
12. If, at any point, the client wishes to revoke your access to their Google Ads Account, they can do so by clicking "Remove access"
Effortless Access: The Simple Way to Request Google Ads Account Access
Looking for the easiest way to request access to Google Ads Accounts? Look no further, because the answer is remarkably straightforward — it's Leadsie
With Leadsie, the process couldn't be more user-friendly. Here's how it works: You send a request to your client, they log in to their Google account, select the Google Ads account they wish to grant access to, and simply hit confirm. Voilà!
What sets Leadsie apart is its seamless backend operation. It takes care of the heavy lifting, effortlessly adding you as a manager to the account.
But that's not all! You can also use the same link to request access to Google Analytics, Google Tag Manager, and Google My Business. It's a one-stop solution.
If you find yourself managing multiple marketing assets for your clients, Leadsie is your ally. You can effortlessly request access to their Facebook pages, Facebook Ad accounts, Instagram, TikTok, and more, all through Leadsie.
Ready to get started? You can create an account with Leadsie and enjoy an unlimited, free 14-day trial.
But don't just take our word for it; clients sing praises about how Leadsie saves them time and hassle!